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Mission Statement
The Centre for Marketing Leadership exists to advance marketing as a leadership discipline grounded in the concept of change.
Its mission is to bridge the divide between marketing theory and marketing practice by translating rigorous scholarship into practical leadership frameworks that enable organisations—profit and non-profit alike—to lead purposeful, ethical, and effective change.
Vision Statement
The Centre for Marketing Leadership envisions a future in which marketing is recognised, trusted, and practiced as a core leadership capability—one that guides organisational decision-making, strengthens societal outcomes, and restores marketing’s role as a force for meaningful and sustainable change.
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